The FIA has described a new commercial agreement for the FIA World Rally Championship (WRC) and the FIA European Rally Championship (ERC) as the biggest deal in the history of both championships following the acquisition of WRC Promoter GmbH by Cosmobilis and Park Square Capital.Download our Mozzart Sport app for more newsThe landmark agreement is expected to inject significant new investment into rallying, expand its global audience and strengthen the commercial position of both the WRC and ERC as the sport prepares for a new era.At the heart of the strategy is a commitment to make rallying more accessible to fans, more competitive on the sporting front and commercially stronger. Rally driver Maxine Wahome acquitted by court over boyfriend's deathWhile the new ownership group takes charge of the championships' commercial direction, the FIA says it will continue to oversee the sport's governance and regulatory framework to ensure its long-term sustainability.A major focus of the investment will be enhancing the fan experience. Cosmobilis and Park Square Capital plan to bring spectators closer to the action through improved storytelling, wider media distribution and richer multi-platform content aimed at engaging both existing and new audiences.To spearhead the transformation, experienced motorsport executive Éric Boullier has been appointed Chief Executive Officer of WRC Promoter. He will lead the implementation of the new commercial strategy as rallying enters a crucial period of growth.##NAJAVA_MECA_9872955##The agreement comes ahead of the introduction of the new WRC27 technical regulations, scheduled for 2027, which are expected to reshape the championship. The FIA has also announced plans to establish a new Growth Fund to support the development of rallying at both grassroots and elite levels.FIA President Mohammed Ben Sulayem hailed the agreement as the "deal of the century" for rallying, saying it reflects strong confidence in the future of the sport.F1: Hungarian party ahead of the summer break"This investment demonstrates tremendous belief in rallying and will benefit fans, competitors, event organisers and FIA Member Clubs around the world," he said.FIA Deputy President for Sport Malcolm Wilson, a veteran of more than four decades in rallying, said he had never witnessed investment of this magnitude in the discipline.According to Wilson, the partnership presents a significant opportunity to elevate the global profile of both the WRC and ERC ahead of the introduction of the WRC27 regulations.##NAJAVA_MECA_9872939##Cosmobilis Chairman and CEO Jean-Louis Mosca said the company's ambition is to establish the WRC as the world's leading motorsport brand by bringing manufacturers, commercial partners, media organisations, technology providers and fans together on one global platform.Park Square Capital partner Martino Ghezzi also expressed confidence in the championships' future, citing the rich heritage and worldwide appeal of both the WRC and ERC. He said the investment firm would support their continued growth through financial backing and strategic expertise.Former Kenyan navigator earns landmark role at weekend's World Rally Championship leg in EstoniaBoullier said the vision is to make every WRC and ERC event an even more spectacular spectacle while positioning both championships as world-class brands capable of embracing future technological and environmental challenges.Neither the financial value of the transaction nor the duration of the agreement has been made public.
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