Kagera CEO reveals how millions in broadcasting revenue made Tanzania surpass Kenyan football
Former Gor Mahia striker and current Kagera Sugar FC CEO Ronald Okoth believes the Tanzanian Premier League has moved miles ahead of the Kenyan top-flight and several other leagues on the continent due to its deliberate approach to broadcasting, commercialisation and club development.Download our Mozzart Sport app for more newsThe former Western Stima forward has gained a different perspective on the two football ecosystems since moving to Tanzania, where he has seen first-hand how the Ligi Kuu has been packaged into a commercial and media product.Okoth joined Kagera Sugar in July 2025 and was tasked with the responsibility of leading the club through a major restructuring project.##NAJAVA_MECA_9936564##He delivered the immediate objective in his first season as the club secured promotion back to the Tanzanian Premier League after suffering relegation.Beyond his work at club level, the former top-flight striker has been impressed by the structure around the Tanzanian league, particular..