OPINION: How private investment will benefit WRC Safari Rally
On Sunday, 15 March, President William Ruto announced that the government would step back from funding the Safari Rally.While for many this marked the end of an era, I view it as a possible beginning of a more sustainable and accountable future for one of Kenya’s most iconic sporting events.For years, the Safari Rally, part of the prestigious World Rally Championship, has been a source of national pride, global attention, and economic activity.Download our Mozzart Sport app for more newsBut as with many state-funded ventures, questions around efficiency, accountability, and optimal use of resources have lingered in the background. The shift toward private sector control, therefore, seems more like a structural reset.At its core, the private sector operates on a fundamentally different model from government. It is driven by results, sustained by performance, and scrutinised by stakeholders who demand value for money. In such an environment, every shilling must be justified. Waste is bad..