40% of world population cannot watch the World Cup
FIFA president Gianni Infantino recently promoted the upcoming 2026 FIFA World Cup at a conference in Beverly Hills as a global source of “happiness” and an important investment in the future. However, despite the optimistic statements from the leader of world football, the organization is facing serious challenges in selling television rights in key Asian markets. According to reports from Reuters, cited by The Athletic, negotiations with broadcasters in China and India, the world’s two most populous countries, have still not been finalized, which could leave billions of people without official access to broadcasts.FIFA president Gianni Infantino defended 2026 World Cup ticket prices, arguing that in the U.S., tickets to college games are never less than $300. 😯”We have to look at the market. We are in the market in which entertainment is the most developed in the world, so we have to… pic.twitter.com/J1FzXLvcXW— USMNT Only (@usmntonly) May 7, 2026 The main obstacle in the negotiation..