German giants Bayern Munich are looking to strengthen their presence in Africa, with their Tuesday, 5 January 2027, clash against Ajax in Nairobi offering an opportunity to grow their fan base, explore commercial opportunities and expand their global reach.Download our Mozzart Sport app for more newsThe match was announced by President William Ruto on Wednesday evening, with both clubs confirming the fixture. It will mark the ceremonial opening of the Raila Odinga International Stadium at Talanta Sports City, named after the late former Prime Minister Raila Odinga.##NAJAVA_MECA_10066843##The facility is expected to play a key role when Kenya co-hosts the 2027 Africa Cup of Nations alongside Uganda and Tanzania. The tournament will be the first AFCON staged across three countries and will return to East Africa after more than 50 years.For Bayern, however, the Nairobi visit goes beyond the occasion of opening a new stadium. The German giants see an opportunity to strengthen their relationship with millions of African supporters while exploring the commercial potential of a continent with a strong passion for football.Obiri, Chepkirui renew rivalry in New York City, who wins?The club has traditionally used its Audi Summer Tour to build its presence in established markets such as America and Asia. The Nairobi fixture presents an opportunity to extend that strategy to Africa, allowing supporters to experience the club first-hand while raising the profile of German football.“FC Bayern has millions of fantastic fans in Africa with whom we feel a close connection – it’s a continent with a huge passion for football.##NAJAVA_MECA_10066897##“For many years, we have consistently maintained a presence in America and Asia with our ‘Audi Summer Tour’. Now we have a new opportunity to further strengthen our connection with our fans in Africa too, to allow people to experience FC Bayern first-hand and to underline our club’s international appeal. We will be making a further contribution to raising the profile of the Bundesliga and are very much looking forward to this special event,” said Rouven Kasper, the club’s board member for marketing and sales.Billions Kenya's likely to splash in hosting Bayern vs Ajax friendly in NairobiBeyond the match, Bayern could use the visit to engage potential sponsors, explore merchandise sales, grow their digital audience and build relationships with businesses across the region.The trip also offers an opportunity to strengthen the Bundesliga's visibility in East Africa ahead of AFCON 2027, when the region will attract increased international football attention.##NAJAVA_MECA_10067199##Bayern will face an Ajax side featuring former Bundesliga players Marc-André ter Stegen, Thilo Kehrer and Julian Brandt, according to the announcement.The match will be broadcast live on German television channel ProSieben and simultaneously on FC Bayern TV PLUS, the club’s pay-per-view streaming service.Ticket sales are scheduled to begin on Friday, 5 November, through Talanta Sports City's official portal.Bayern Munich to face Dutch giants in official opening of Raila Odinga Stadium