The recently concluded Rugby’s Greatest Rivalry series between South Africa and New Zealand proved to be a commercial blockbuster, generating approximately Ksh5.18 billion (R677.6 million) in gross ticket revenue across four Tests.Download our Mozzart Sport app for more newsUnder the shared billing agreement between the two unions, the South African Rugby Union (SARU) is set to take home approximately Ksh2.59 billion from the ticket proceeds.The Springboks emerged as the inaugural winners of the series after recovering from an opening defeat to claim a 3-1 triumph.Scottish, French sides highlight confirmed teams for Safari7sNew Zealand stunned the World Champions in the opening Test at Ellis Park in Johannesburg, winning 33-16 before a crowd of 52,790 to take an early advantage in the four-match series.South Africa responded in the second Test at Cape Town Stadium, beating New Zealand 33-26 in front of 55,000 spectators to level the series.The Boks then moved 2-1 ahead after a 29-24 victory at FNB Stadium in Johannesburg, with 85,500 fans witnessing the closely contested encounter.##NAJAVA_MECA_9968602##The decisive fourth Test was played at M&T Bank Stadium in Baltimore, where the Springboks secured a 43-28 victory before a record rugby crowd of 68,173 in the United States.The financial figures showed just how lucrative the Baltimore experiment was.The opening Test at Ellis Park generated approximately Ksh635.8 million from an average ticket price of Ksh12,045 (R1,650). The Cape Town Test produced about Ksh770.9 million, with tickets averaging Ksh14,016 (R1,920).Kenyan rugby giants to grace international tournament in KampalaThe third Test at FNB Stadium generated approximately Ksh1.31 billion, based on an average ticket price of Ksh15,330 (R2,100).However, the Baltimore finale dwarfed the three matches played in South Africa. With tickets averaging approximately Ksh36,120 ($280), the 68,173-capacity crowd generated an estimated Ksh2.46 billion.The Baltimore Test alone therefore accounted for nearly 47 per cent of the series' total gross ticket revenue and generated more than the combined ticket revenue from Ellis Park and Cape Town Stadium.##NAJAVA_MECA_9968561##Across the four Tests, the series attracted approximately 261,463 spectators and generated Ksh5.18 billion in gross ticket revenue.Beyond the sporting significance of the Springboks' 3-1 triumph, the figures provided a strong indication of the commercial potential of taking marquee rugby fixtures to new international markets.Menengai Oilers breakout star out to showcase ‘Gen Z game’ with Kenya 7s