"Impossible is Nothing" is a prominent Adidas brand slogan and campaign aimed at inspiring optimism, pushing boundaries, and overcoming limitations in sports and life.Download our Mozzart Sport App for more newsAnd on Sunday, 26 April, Adidas-sponsored Sabastian Sawe, who has been the most tested athlete by Athletics Integrity Unit (AIU) in the past year, rewrote the history books, running the classic distance at the London Marathon in 1:59:30.Sawe shattered the official world record of 2:00:35 set by the late Kelvin Kiptum at the 2023 Chicago Marathon, also going under unofficial former record holder Eliud Kipchoge's time of 1:59:40.2 in 2019.Sabastian Sawe runs under two hours for first time in marathon historyKipchoge, whose tag of 'No Human is Limited' made the world believe that the two-hour barrier mark would be broken, was among the first to congratulate his countryman in an elaborate statement, saying;"Today is a historical day for marathon running! Seeing two athletes break the magical 2-hour barrier at London Marathon is the proof that we are just at the beginning of what is possible when talent, progress and an unwavering belief in the human potential come together. My deepest congratulations to both Sabastian Sawe and Yomif Kejelcha," his statement starts.1:59:30. Humanity just got faster. Powered by Adizero.#YouGotThis pic.twitter.com/04RtSUbmSx— adidas (@adidas) April 26, 2026 "Breaking the sub-two-hour barrier in the marathon has long been a dream for runners everywhere, and today, you've made that dream come true," he continues.On October 12, 2019, Kipchoge became the first person to run a marathon distance under two hours, finishing in 1:59:40.2 during the INEOS 1:59 Challenge in Vienna, Austria. The historic feat featured optimised conditions, a rotating team of pacemakers, and specially designed Nike shoes, making it a non-record-eligible.Yego reveals progress ahead of African title defense"During the INEOS 1:59 Challenge we showed the world that it was possible, and it has always been my hope to see another athlete continue with this belief and break this magical barrier in a city marathon. Let this achievement inspire the next generation and remind everyone in the world that No Human Is Limited."